Share Article. You are to check your personalised course registration timing specifically set for you in StudentLink from … Advertising is how a company encourages people to buy their products, services or ideas. A company that needs to advertise itself and/or its products hires an advertising agency. Introduction to Advertising - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Advertising online has become very popular in the last decade and has surpassed the expectations of most of the advertising experts. Basically, it’s Nudge for advertisers. share. no comments yet. What it’s about: Learn how to engage, influence and persuade target audiences through research, target analysis, media evaluation and creative development. Businesses and startups have already gotten up on the video marketing bandwagon and the likes of Dropbox and Groupon have converted millions of customers using simple video ads. PDF. Appeal to Emotion When a company is able to appeal to the emotional needs of their audience, they generally will issue a promise that the product will serve a certain function of purpose. Anyone who did this module can share whether its easy to score an A, exam has been removed now. Advertising (MKTG205) Image Credit: Pinterest. Advertising is not the means of informing but also a way of influencing the commoners ,to buy available products or services .The message can be visual or oral. The advertising industry continues to step up to address society's pressing problems through the Ad Council. Advertising as Communication. cs8060 introduction to advertising comments: 0. bu8201 business finance comments: 0. ce8003 human resource management & entrepreneurship comments: 0. bu8301 fundamentals of business law comments: 0. cz8003 human resource management & entrepreneurship comments: 0. ma8103 human resource management comments: 0. ee8064 intellectual property for electronics engineers comments: … Create a free account to download. Briefly discuss the "Other Advertising Strategies" section of Persuasive Techniques in Advertising handout. 100% Upvoted. Alumni, Professors and Admin folks are welcome too! Download Full PDF Package. Advertisements. Moreover, some advertising works in a few weeks, while other advertising might take many months to show positive effects, and this delayed response can confound our efforts to read the sales data. This paper. 60% revenue of Google is generated from ads and the same goes for Facebook. The promise of self-acceptance Many advert… The site may not work properly if you don't, If you do not update your browser, we suggest you visit, Press J to jump to the feed. report. Previous Page. CS2102 Introduction to Advertising, Society, and Consumer Analytics *NEW* The course aims to develop your understanding of advertising as a form of social communication in contemporary society, including the meanings and functions of advertising in modern culture, advertising’s psychological, ideological, and sociological implications. This function or purpose can satisfy the person’s emotional need in the following areas: 1. 2. Are you planning to promote your newly started business OR just want to buy a new smart phone? It is usually designed by an advertising agency for a sponsor or brand and made public by various media. Defining Modern Advertising A complex … Introduction to Gender & Diversity Online Katharine Wright 37 HZ9101 Introduction to Creative Writing On Campus S1 - Desmond Kon S2 - Yong Shu Hoong S3 - Desmond Kon S4 - Yam Qilin Daryl S5 - Desmond Kon 38: HZ9201: Creative Writing: Poetry On Campus Boey Kim Cheng 39: HZ9202: Creative Writing: Fiction The use of children in advertising and advertising's impact on children is examined in this paper. Tool For Promotion: Advertising is an element of the promotion mix of an organization. :) Children have long been perceived as an effective ‘vehicle’ to create rational and emotional appeals for different target audiences, but research undertaken to evaluate advertising's impact on children has shown that its effect on them is largely negative. 3. CS8060 Introduction to Advertising (Special Semester) I took this module during the special semester and it was the easiest A I have ever obtained in NTU. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Sort by. Introduction to Advertising Mr. Rajeev Singh Mr. Rajeev Singh 2. The lecturer’s own explanation in class is more than sufficient. In order to create awareness in the minds of buyers, products or services need to be advertised. Looks like you're using new Reddit on an old browser. It is a medium through which consumers are made aware of new products or enhancements made to the existing products. Advertisement - Introduction. Premium PDF Package. Characteristics Of Advertising. Module is quite light. Time for you to get started with one of your own product advertisement. Advertising, a key factor for the success of any business. Before using this sewing machine, carefully read the “Important Safety Instructions” (page 6), and then study this manual for the correct operation of the various functions. The Bad Beginning: A Series of Unfortunate Events #1. If you see an advertisement via the internet, then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the internet. Another avenue of online advertising is native advertising, which is the digital variation of the old print advertorials and sponsored content. – Kotler Advertising is a paid, mass mediated attempt to persuade ―salesmanship in print‖ Substitute for a human salesman 3. The promise to feel attractive. 4. Video advertising has been a forerunner when it comes to impressing the ideology of the organizations on customers and clients alike. save. Are you looking for the best university for your higher education OR just hunting for a career counselling institution? Also, advertising often has short-term effects that sales data might reflect, and longterm effects that most of us might easily overlook in subsequent sales data. View Week 1A.ppt from CS 8060 at Nanyang Technological University. And the most commonly used media for for this are newspapers, magazines, bill-boards, hoardings, T.V., radio, Internet , websites, mobile phones etc. Subreddit for the NTU Singapore Community. For example, you may mention that patriotism is a strategy meant to evoke certain emotions, and would therefore constitute a use of pathos. Fun Factor: 4/5. Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! If you’re in advertising, then The Advertising Effect: How to Change Behaviour is probably one of the best books you can read on our craft right now. It is highly visible force in the society. 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Definitions of Advertising Advertising is any paid form of non- personal presentation and promotion of ideas, goods and services by an identified sponsor. Polar Bear, Polar Bear, What Do You Hear? Let's make this a civil and vibrant place for open discussion! Free PDF. You’ll get to work with an ad company for your group presentation. Press question mark to learn the rest of the keyboard shortcuts. CS8060 INTRODUCTION TO ADVERTISING (2.0 hr) HP8002 WORKING IN 21ST CENTURY (2.0 hr) PS9001 PHY & MATHEMATICAL SCI I (2.0 hr) CE8002 GET WHAT U WANT WITH NEGO (2.0 hr) HP8004 COPING CULTURAL TRANSITION (2.0 hr) SF0002 MILITARY LEADERSHIP (2.0 hr) SF0003 MILITARY STUDIES (2.0 hr) (27 students) (189 students) (56 students) (56 students) (29 students) (28 students) … best. Now it is essential to the success of any type of business and industry. 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