That's precisely why, as a content marketer, you need to understand what colors do to people. People make up their minds within 90 seconds of their initial interactions with either people or products. Excerpt: Leveraging the psychology of color is critical for developing winning marketing campaigns and creating the most persuasive brands. In this context, the use color in marketing creates brand identity and drives consumer needs. Color has an impact on how we think and behave. Color inaccuracy has many negative consequences for marketers, including loss of sales, increased It puts content into context. In the present study, color effects are shown to exhibit different patterns depending on the type of response examined. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase. Color psychology is the study of hues as a determinant of human behavior. As color is the first product attribute that consumers are influenced by and given that each consumer perceives each color intuitively, consumer behavior is subject to the cognitive aspects of consumers. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite. Color directs our eye where to look, what to do, and how to interpret something. According to this theoretical concept, colors have a deeper impact on human behavior than most people believe, influencing even the smallest … Sources: Aslam, M. M. (2006). The study found that while people typically form the first impression about a product in fewer than 90 seconds (more recent research claims it might be in as little as 7 seconds). The effects of culture on the meaning associated with marketing cues (such as colour) are critical in international marketing. The Psychology Of Color In Marketing. As the number of Internet purchases of fashion items increases, the problem of inaccurate color representation on the Web becomes more significant. See how color can be a valuable tool for attracting consumers. Color Psychology Definition. Impact of colors on advertisement and packaging on buying behavior Prior research has typically grouped color effects into a single class of effects and has ignored situational aspects of consumer responses to color. A quick Google search for color in marketing will bring up results such as this study which discusses the impact of color on marketing. Further, these effects are described as a function of color wavelength. Impact of color on marketing Impact of color on marketing Satyendra Singh 2006-07-01 00:00:00 Purpose – Color is ubiquitous and is a source of information. 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